Luboš BÁRTA

Graduated from the Faculty of Law of Prague Charles´ University in 1982 with an MBA degree (Public Relations and Marketing Communication) earned in 2012. He is a member in good standing of the Czech Journalists Syndicate, American Wine Society, American Association of Wine Economists, and secretary of the WAWWJ Journalists Association for Europe. Editor-in-chief of the Czech SOMMELIER Magazine / Revue for Hotel and Restaurant from 2002 until 2022. Laureate of the annual PRIX de l´OIV (Organisation Internationale de la Vigne et du Vin, based in Paris) for the best book of the year 2014 in the field of wine economics – monography Public Relations and Marketing Communication in the Wine Business (B SMART IN WINE PR), Radix 2014. Author of the Czech digital publication NEW NORMAL or How to Survive a Pandemic with Honour and How to Turn a Coronacrisis into an Opportunity (2021) and lead author and editor of the global e-Book NEW NORMAL IN THE WINE BUSINESS (Or How To Survive Covid From An Economic Perspective While Holding On To Your Dignity And How Can This Coronacrisis Be Turned Into An Opportunity?), to help wine producers and merchants (2021).